The change of guard in Indian Cricket team is reflecting in the endorsement market, with soft drinks major Pepsi deciding to drop Sourav Ganguly and Rahul Dravid as ambassadors while roping in youngsters Ishant Sharma and Rohit Sharma, in line with its brand ideology.
As far as master blaster Sachin Tendulkar, who has been Pepsi's brand ambassador for a long time now, is concerned, the company is observing a silence.
"From time to time we review the list of stars and depending on situation and who we think is right, we pick and choose. In case of cricketers, Rohit Sharma and Ishant Sharma are surely in as they have the attitude and aggression reflecting Pepsi's brand image PepsiCo India Executive Vice President, Marketing (Cola), Sandeep Singh Arora told media.
No comments:
Post a Comment